How to sell your idea or prototype to companies: Tips and strategies

How to sell your idea or prototype to companies: Tips and strategies

Are you holding a groundbreaking prototype or a brilliant invention that you believe can revolutionize industries? That sounds great! But now comes the challenge: how to sell your idea or prototype to companies successfully? Whether you’re an innovator, entrepreneur, or a creative mind with the next big thing, this article will guide you through the process of selling your prototype or invention to companies. 

We will explore popular strategies and give you some tips to stand out in the competitive world of idea pitching.

The power of a compelling pitch for selling concepts

Selling a prototype or invention is not just about the product itself; it’s about presenting your idea in a way that captures a company’s interest and convinces them of its potential value.

Craft a persuasive pitch deck

A well-structured pitch deck is your secret weapon. Highlight the problem your invention solves, its unique selling points, market potential (see
IoT marketing), and your vision. Use visuals, data, and a compelling narrative to tell your story effectively.

Even if your project is born inside a company, you need to pay special attention to how to sell your idea and convince others about its potential; see intrapreneurship benefits.

Know your audience

Tailor your pitch to the company you’re approaching. Research their values, needs, and pain points. Show them how your invention aligns with their goals and why it’s a perfect fit for them.

Get a deep understanding of their vision and mission, and show how you can help them to get closer to that purpose.

Practice your pitch

Practice makes perfect. Rehearse your pitch until it sounds natural. You should be able to explain your idea clearly and confidently in a concise timeframe.
Selling a concept is easier when you demonstrate you care about your product and the benefits you want to provide with it.

Create a proof of concept video

In today’s digital age, a well-produced proof of concept (POC) video can be a game-changer. Showcase your invention in action, solving a real-world problem. 

Use storytelling techniques to engage your audience emotionally. A compelling POC video can grab the attention of decision-makers and potential investors, making them more inclined to explore your invention further (see our prototype examples article for more information).

Protect your intellectual property


Another important aspect on
how to sell an idea is to protect your intellectual property. The recommendation here is to file for patents. Before approaching companies, protect your invention by filing for patents or trademarks. This provides legal protection and adds value to your offering. 

On the other hand, to be more professional in the process of selling an idea, you need to sign a Non-Disclosure Agreement (NDA) with the company you want to meet. Companies and investors will value your methods, and give you more credibility.

Remember that an NDA helps safeguard your intellectual property during discussions.

Build a strong prototype

Now, if you already have a product or prototype made, you will have to take some aspects into account.
Selling your invention to a company requires you to count on a functional prototype. A well-developed prototype demonstrates that your idea is more than just a concept and proves its potential to attract technology early adopters. It shows buyers that your invention is real and functional (see why IoT projects fail). 

The recommendation here is to invest in making it as polished as possible (Why is prototyping important).

Another crucial tip is, don’t settle for the first version. Continuously iterate and refine your prototype based on feedback and improvements. A constantly improving prototype is more appealing to potential investors. We recommend you analyze the different reasons for developing IoT devices.

Market research and validation

selling concepts

Gather data, conduct surveys, and analyze competitors to build a solid case for your invention’s market potential; you can check IoT consumer electronics examples and the market for getting original ideas on how to make your product more original. Understanding your target market thoroughly is a great advantage for sounding more convincing at the moment of selling your idea or invention. 

Additionally, get your prototype into the hands of potential users, since their feedback can be a powerful selling point, showcasing real-world interest and usability.

Networking and connections

how to sell a prototype
This is a great strategy for selling a prototype. Check your personal and professional network, it can open interesting doors to potential companies interested in purchasing your product.

Also, don’t forget to attend events that are related to your industry, make connections in online forums, and connect with individuals who can introduce you to decision-makers.

If possible, start collaborating with Industry experts. This way you get more credibility to your invention. Bear in mind to seek collaborations that can add value and validation to your idea.

Funding and investment

If your invention or prototype has significant potential, consider pitching to angel investors or venture capitalists. They can provide not only funding but also valuable industry connections.

Crowdfunding campaigns are another way to showcase your prototype to a global audience. A successful campaign can attract the attention of companies looking for innovative ideas. There are several online platforms that can help your prototype to reach a broader audience.

In fact, we sold a prototype to hundreds of people around the world through a crowdfunding campaign (Know our open source macropad). Of course, it required a well carried out marketing campaign and the efforts of our team members to share the product in social networks.

Licensing or selling your invention

Instead of selling your invention outright, consider licensing it to companies. This allows you to retain ownership while receiving royalties or licensing fees; there are several
IoT business models you can take as an example.

On the other hand, if you prefer to sell your invention, negotiate favorable terms, including royalties or future considerations, in case your invention becomes a major success. 

We recommend you here to check successful IoT devices examples in daily life, analyze how they started, and if they retain the licensing, or if they have a similar business model to yours.

Collaborate with influencers to sell your invention

how to market and manufacture a prototype
Hiring influencers is a good strategy to market and manufacture a prototype

We are in an era where people believe or follow the guidelines or advice from influencers. These are people who become experts in a specific topic, and therefore, they attract a broad audience who follow them.

Identify thought leaders and influencers in your industry who align with your invention’s values and goals. Reach out to them and propose collaborations. Their endorsement and promotion can significantly boost your invention’s visibility and credibility.

Still have questions on how to sell a prototype?

Selling a prototype or invention is an art that requires a combination of strategy, presentation, and persistence. By crafting a persuasive pitch, protecting your intellectual property, building a strong prototype, conducting thorough market research, leveraging your network, and exploring funding options, you can increase your chances of success.

If you are eager to take the next steps in selling your prototype or invention, our team is here to help. If you already have a product on march, think about a product development plan.

We can evaluate your product, offer guidance, and assist with potential updates or improvements. Don’t miss the opportunity to turn your groundbreaking idea into a reality.

Selling a concept or invention is not just about the product, it’s about the story you tell and the value you bring to potential partners and companies. With the right approach and a touch of creativity, your invention could be the next big thing in the business world.

Here are some additional services you may need to improve your great idea or prototype:

Do you have questions? Contact Us!

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Erika Steel

Chief Marketing Officer