Overview
A forward-thinking startup based in San Francisco aimed to evolve their product line with a dual wearable solution for pet owners and their pets; ensuring both safety and seamless tracking. The goal was to enhance pet safety, improve owner-pet connectivity, and offer peace of mind through technology.
Client background
Specializing in smart wearables, the client initially focused on fitness and wellness bands. Spotting a growing demand for pet safety tech and the opportunity to diversify, they envisioned developing wearables for pets, a comprehensive pet tracker with connected wearables for both pet and owner, offering real-time tracking and communication features.
Challenges of this wearable tech for pets
- Limited tracking features: Existing pet trackers only supported basic location updates.
- Data privacy: Owners demanded transparency about the collected data.
- Growing market competition: Other companies were also exploring the pet tracker market with different solutions, increasing the pressure to innovate.
Objectives of this tech dog collar
- Integrate real-time GPS tracking for pets and owners.
- Enable two-way communication between pet owners and caretakers.
- Implement geofencing alerts for when pets leave or enter safe zones.
- Guarantee data privacy and security for sensitive user information.
Solutions Implemented
DeepSea Developments approached this with a multi-layered strategy:
1. Hardware development
- Designed compact, pet-friendly wearables using Nordic microcontroller with integrated GPS modules.
- Added Bluetooth Low Energy (BLE) for short-range data sync between pet and owner devices.
2. Mobile App development
- Created a mobile application for real-time location tracking, geofencing control, and two-way alerts.
- Enabled a secure communication system via the app for pet care notifications.
3. Geofencing & notifications
Implemented customizable geofencing zones with instant push notifications if a pet leaves or enters a specified area.
4. Data Security
Incorporated end-to-end encryption protocols compliant with modern data protection standards, ensuring that pet and owner information remained secure.
Technologies used
- Nordic Microcontroller
- GPS & GNSS modules
- BLE (Bluetooth Low Energy) modules
- Custom hybrid mobile application (iOS & Android)
- Cloud-based data storage with advanced encryption
Services provided
- Industrial & product design
- Firmware and hardware development
- Mobile app development
- Data security architecture
- Geofencing integration
- UX/UI design
Results
- Increase in product sales in the first quarter after launch.
- Early adopters intensely reacted to the features of the product.
- Reliable connectivity paired with efficient energy usage for top-tier performance.
Client feedback
“Thanks to DeepSea Developments’ expertise, we got a cost-effective and end-to-end pet tracker that’s not only technically advanced but truly reassures pet owners.”
Ready to take your wearable tech to the next level?
Partner with DeepSea Developments to unlock new functionalities, enhance your product’s electronics, and lead your market with innovation. Let’s build the future of smart wearables together. Reach out to our expert team today!
